Medialogia. Its features and abilities.
Medialogia is the Russian automated real-time media monitoring and analysis system.
The system contains a media database and an automated analytical module, enabling customers to search and analyze quantitative and qualitative parameters for any period of time, with results available immediately.
The media database is filled with data on the daily basis from nearly 11,000 media sources: news agencies, newspapers, magazines, radio, Internet and blogs. Text versions of TV programs are also available for the main federal channels: Channel 1, Rossiya, NTV, Ren TV, TVC, RBC.
Its system enables prompt control of the media field 24 hours a day, providing clients with texts converted into traditional monitoring formats as well as capabilities for end of month analysis, with results presented as charts and tables.
General Technologies.
The analytical module technology is based on mathematical linguistics, i.e. all texts are "pre-read" by the computer. Objects in the text are automatically highlighted. Then the system determines how frequently the media channel is quoted.
The following parameters are also incorporated in the analysis process:
• page placement or airing time;
• article size;
• photo;
• the object's role: prominent or episodic;
• the object's mention in the title;
• direct speech or quote;
• tone: negative, neutral or positive.
MediaIndex (MI)
MI® is a parameter developed by Medialogia for qualitative analysis of PR campaigns and is determined for each object (company, person or brand) in each media report.
The MI® formula has three key elements:
1. Citation rate
This is a basic qualitative parameter that is based on the number of links to media coverage and the influence of the citied resources, without self-citation.
2. Positive | Negative
This is a qualitative parameter that defines the tone of a message for each object in the message. It also shows the media report's value based on the following parameters: а) the object's main or episodic role, b) direct speech or quote presence, с) illustrations presence, d) expressive headline presence.
3. Ad value and media circulation
This cumulative parameter is based on the message "cost" depending on the page placement, size of the message, and the publication's circulation volume.
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