Direct-Media Acquired eBook Platform Knigafund
In December 2015 Direct-Media company acquired ebook platform Knigafund of Digital Distribution Center.
Knigafund is one of the oldest Russian ebook platforms, once played a key role in the electronic resources local market development. Today Knigafund continues occupying a considerable market share which is now being combined with a share under Direct-Media control. Merger of online-platforms University Library Online and Knigafund will allow improving the efficiency of these online platforms management, diversifying market segments, attracting additional content and improving the quality of services.
Konstantin Kostiuk, Director General of Direct-Media company, asserted, "Mergers and acquisitions are the natural development tactics amid the economic crisis, especially when the local market potential has exhausted itself. A series of mergers took place in the book market, and now it has reached a young electronic market, surviving accelerated growth in 2010-2013. By way of the merger we will extend our sphere of influence and save on costs. I have always said that the diversity observed on the ebook platform market today is beyond the means of high school publishing segment. The number of players will be dropping.”
Direct-Media plans to focus the platforms on the definite target audiences. Knigafund will serve universities which are in need of one stop, quality, thus low-budget product on the “all-inclusive” principle.
The news release is available at the link.
Direct-Media is the Russian publishing house operating in the market since 2002. Among its projects are University Library Online with over 100 000 ebooks, Internet book store, Art portal, Business library, Plagiarism detector, Electronic encyclopedias and others.
Digital Distribution Center was founded in 2007 to develop and manage the projects for legal distribution of digital content in Internet. The main product is online library Knigafund.
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