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Motivatsiia i stimulirovanie predprinimatel'skoi deiatel'nosti: mirovoi innovatsionnyi opyt i rossiiskaia spetsifika: Monografiia

Motivation and stimulation of entrepreneurial activity: global innovative experience and Russian specifics: Monograph
M.: Berlin: Direkt-Media , 2017. 153 p. ISBN 978-5-4475-9067-3.  In Russian
$28.00
Status: available to be ordered marc21
Motivatsiia predprinimatelia v ego deiatel'nosti imeet takoe zhe bol'shoe znachenie, kak i motivatsiia rabotnika v protsesse truda, poskol'ku predprinimatel'skaia initsiativa iavliaetsia dvigatelem progressa i sposobstvuet razvitiiu i ustanovleniiu sovershennykh rynochnykh form khoziaistvovaniia. Razlichnye mnogochislennye issledovaniia, posviashchennye problemam motivatsii, zatragivaiut lish' voprosy motivatsii naemnykh rabotnikov, v to vremia, kak mekhanizm motivatsii i stimulirovaniia predprinimatel'skoi deiatel'nosti takzhe trebuet detal'nogo i glubokogo issledovaniia i priniatiia obshchestvom, poskol'ku imenno predprinimatel'skaia deiatel'nost' sposobstvuet razvitiiu proizvodstva, vosproizvodstva obshchestvennogo produkta, sozdaniiu konkurentosposobnykh tovarov i uslug, chto, v konechnom itoge, stimuliruet razvitie ekonomiki gosudarstva v tselom. V monografii rassmotreny osnovnye motivatsionnye printsipy, kotorye neobkhodimo uchityvat' v tseliakh stimulirovaniia predprinimatel'skoi aktivnosti, a takzhe sistema motivov, opredeliaiushchaia povedenie sovremennykh predprinimatelei, predlozhena motivatsionnaia model' predprinimatel'skoi deiatel'nosti v Rossii, opredeleny perspektivnye napravleniia razvitiia sistemy stimulirovaniia predprinimatel'skoi deiatel'nosti v Rossii na osnove adaptatsii mezhdunarodnogo opyta (biznes-inkubatory, territorii predprinimatel'skoi aktivnosti, povyshenie predprinimatel'skoi kul'tury i etiki v obshchestve i biznes-srede).
 
M32461



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