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Moda po-sovetski: Roskosh' v strane defitsita

Soviet fashion: Luxury in the country of deficit
M.: Istoricheskaia literatura , 2019. 640 p., il. Hard. ISBN 978-5-6040416-7-3.  In Russian
$92.00
Status: available to be ordered
[1.545 kg.]
marc21
Nepredskazuemaia i svoenravnaia, zhivushchaia po svoim sobstvennym zakonam i ne zhelaiushchaia podchiniat'sia planovym osnovam sotsializma i ideologicheskim dogmam, no pri etom po sile vliianiia na riadovykh liudei ne znaiushchaia sebe ravnykh. Eto vse – o fenomene mody, s kotoroi sovetskaia vlast' snachala bezuspeshno pytalas' borot'sia, a zatem reshila priruchit' i «osovetit'», osvobodiv ot flera roskoshi i napraviv sozidatel'nuiu energiiu mody dlia sovershenstvovaniia sotsializma. O tom, chto iz etogo vyshlo, kak v SSSR usiliiami gosudarstva byla sozdana sovetskaia industriia mody i pochemu na opredelennom etape ne kommunisticheskaia ideia, a moda, ovladevshaia massami, stala diktovat' vlasti svoi pravila igry, formiruia potrebitel'skie prioritety, – obo vsem etom i o mnogom drugom rasskazyvaetsia v etoi knige, iavliaiushcheisia plodom sovmestnogo truda rossiiskogo istorika i sotsiologa iz Finliandii. Odnako eta rabota ne tol'ko o sovetskoi politicheskoi i ekonomicheskoi sisteme. V ne men'shei stepeni ona o sovetskom obshchestve, o riadovykh potrebiteliakh i «agentakh mody» – model'erakh, iskusstvovedakh, manekenshchitsakh.
 
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