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Kognitivno-diskursivnoe miromodelirovanie: opyt sopostavitel'nogo issledovaniia reklamnoi kommunikatsii: Monografiia

Cognitive and discourse world modelling: comparative study of advertising communication: Monograph
M.: Flinta , 2019. 368 p. Soft. ISBN 978-5-9765-4066-8. 500 copies.  In Russian
$23.00
Status: available to be ordered
[0.371 kg.]
marc21
TSel' issledovaniia - ustanovlenie obshchikh zakonomernostei i natsional'no-kul'turnoi spetsifiki miromodelirovaniia v reklamnykh diskursakh Velikobritanii i Rossii. V knige rassmatrivaiutsia makrostruktury diskursivnykh mirov v sopostavitel'nom aspekte; vyiavliaetsia vedushchee svoistvo diskursivnykh mirov v britanskoi i rossiiskoi kommercheskoi reklame; s tochki zreniia profilirovaniia lingvokontseptov, obladaiushchikh miromodeliruiushchim potentsialom, analiziruiutsia diskursivnye miry v kommercheskoi reklame dvukh stran; razrabatyvaetsia tipologiia tekstovykh mirov. Materialom dlia issledovaniia sluzhit innovatsionnaia setevaia reklama.
 
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